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Faculty of Architecture, Civil Engineering and Geodesy, University of Banja Luka , Banja Luka , Bosnia and Herzegovina
Faculty of Architecture, Civil Engineering and Geodesy, University of Banja Luka , Banja Luka , Bosnia and Herzegovina
Modernist architecture in Bosnia and Herzegovina remains marginalised within official heritage frameworks, with only limited institutional recognition. This study explores social media as an extended research environment for examining contemporary perceptions and social constructions of modernist heritage values. Using a case study of Kazimir Ostrogović’s 1954 house in Banja Luka, the research employed narrative storytelling to test digital engagement. Results revealed new historical information, activated collective memory, and repositioned neglected architecture within public discourse. The findings highlight the potential of participatory culture in heritage to generate knowledge, foster identity, and support sustainability, while calling for more systematic, long‑term research within Bosnia and Herzegovina.
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