01.12.2017.
Research paper
Architecture
BUILDING HERITAGE AS AN IMPORTANT FACTOR OF CITY BRANDING
One challenge that present-day cities face as they develop is their having to compete on a global scale and to accentuate that which sets them apart from other cities. In that sense, smaller cities are especially under threat, as they live in the shadow of metropolises in the process of globalization. Recently, place branding has proven itself capa...
By Jasna Guzijan, Siniša Cvijić