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Department of Architecture and Urban Planning, Faculty of Technical Sciences, University of Novi Sad , Novi Sad , Serbia
Department of Architecture and Urban Planning, Faculty of Technical Sciences, University of Novi Sad , Novi Sad , Serbia
Department of Architecture and Urban Planning, Faculty of Technical Sciences, University of Novi Sad , Novi Sad , Serbia
Contemporary urban transformations in smaller historic cities often threaten spatial and cultural identity due to context-insensitive design. This paper explores the role of contemporary architecture in preserving and reinterpreting urban identity, using Novi Pazar and Prvomajska Street as a case study. The research combines theoretical concepts of place and identity with spatial analysis, historical review, and a user survey. The results indicate that context-sensitive design integrating historical continuity, functional adaptation, and visual coherence can sustain urban identity, which is understood as an active design resource.
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