FOCUSING A CITY BRANDING STRATEGY ON A LUMINARY: A CASE STUDY OF TREBINJE AND JOVAN DUČIĆ
Trebinje is a city with a rich cultural and historical heritage associated with influential historical figures who have played a role in its physical construction and contributed to its identity. Legends about these people are a part of the city’s rich intangible cultural heritage and they can provide a solid basis for city branding. This pa...
By Siniša Cvijić, Jasna Guzijan, Miroslav Malinović, Milijana Okilj, Simo Radić